Gecko Gully Websites for Breeders

Are you one of the "good guys", who is honest and open about the lineage of your animals, or do you have something to hide? What does your web site say about you?

You need to be careful to choose a web site design that truly reflects this. If your web site is minimal, with basically just contact details, show awards and photographs (and most are), what does this imply about you?

Imagine though that your web site showed the FULL pedigree of all your animals. A progeny list, lots of details on every animal, and photographs and even a video of every animal.

What would that say about you? It would say you are honest, one of the "good guys", and it would greatly enhance your reputation.

Buyers, wanting to compare breeders, can get all the pedigree information they need from you, quickly and easily, right there on your web site. But from your competitors, they get just contact details, and they have to wait (and wait, and wait) till they get around to sending out the pedigree and other information requested.

How often have YOU been the buyer, and looked online to buy? You find a web site with just some of the information you need, and you email for more. Then you wait. Eventually, the breeder gets around to getting on the computer, then they have to find the information you wanted, then they have to send it to you, That can take AGES.

But imagine, while you were waiting, you found another site that had all the details of every animal right there for you to browse. No waiting. And since these people have all their animals' details right there online for everyone to see, they obviously have nothing to hide. Which would YOU buy from?

Another great advantage of having all your pedigree and other information online comes when you are away from the home/office.

Imagine you are at a show, or other event, and a potential customer wants to know the lineage of your female animal, perhaps to buy young. Or your male animal, for stud services.

No more "I'll send that to you when I get home". With today's smart phone technology, you (and your customer) always have all your pedigree information available right there. No carrying piles of paperwork with you "just in case".

And even if you or your customer don't have an Internet phone, just give them your card (with your web site address) and they can find all the information they need as soon as they get home.

Exporting livestock? It is now SO easy to provide potential buyers with your pedigree information.

The overseas buyers love to go through the pedigree information with a fine-tooth comb, as you know. Now that they can see it all online, stand back for the big orders!

Updating your web site is super-easy too. Because the update facility is right there on the Internet, you can even update your web site when you are away from your home computer. It is accessible from any computer (or smart phone, or tablet PC) that is connected to the Internet.

Imagine having the latest show awards on your web site just minutes after you won them! Or you can update your site as soon as you make a sale, to show that particular animal is sold.

How much time do you spend responding to queries from potential buyers? And how many of these actually buy, thus giving you something in return for your time?

I'll let you in on a secret I use in my own business as a web site designer, that you can use in your breeding business.

Back when I started, I had to advertise and chase people to get them to buy from me. I did what most people do, and put the minimum of information on my own web site, so that people had to call me to find out more, including pricing. I was going on the idea that once people called me, I would be able to convince them to buy from me, and I wanted as many calls as possible!

I spent a LOT of time on the phone, and often that was wasted time, because they didn't book me anyway.

But now, I disclose as much as I can on my sites (including this one!) so that when people contact me, it isn't to find out what I do. They already know that. Now they are ringing me asking me (sometimes BEGGING me) to build a web site for them.

Sure, the phone rings less than it used to, but when it does, I know I won't be wasting time with someone who doesn't know what I do. And if I do get a call from someone who hasn't seen my web site, I just ask them to go there, and then get in touch again if they are sitll interested.

This gives me a lot more time to spend on my paying clients. Oh, and I am booked 5 months ahead on my shopping cart sites, so it is working!

Wouldn't you like to get calls from people who already know they want to buy from you? People who have seen your web site will know all about your animals, your bloodlines, your show awards, your latest offspring, your waiting lists.

They will see you as a professional, an efficiently-run business, that is open and honest and has nothing to hide.

I call it "pre-selling". Use your web site to promote your business as openly and honestly as possible, and buyers will be begging you to sell to them!

So, are you one of the "good guys" with nothing to hide? Do you want to improve your reputation as an honest breeder? Do you want to snap up sales from your slow-to-act competitors? Do you want to be able to provide lots of information to potential buyers quickly and easily without extra effort on each sale?

Yes? Then you need a Gecko Gully Websites For Breeders site.